
Choosing the right tile adhesive is critical to the longevity, appearance and safety of any tiling project. Cement based tile adhesives enhanced with cellulose ethers (HPMC/HEMC) deliver improved workability, extended open time and reliable bond strength across a wide range of substrates.
- Enhanced workability: Smooth spreadability for faster application and precise tile alignment.
- Extended open time: More flexibility during installation, particularly with large format and heavy tiles.
- Improved water retention: Consistent curing and reduced shrinkage through controlled moisture management.
- Strong bond strength: Robust adhesion to cement screeds, render, gypsum board (with appropriate primers) and engineered substrates.
- Versatility: Suitable for ceramic, porcelain, natural stone and mosaic tiles. Specialized formulations available for large format tiles and outdoor installations.
- Wall and floor tiling in residential and commercial spaces.
- Wet areas and bathroom installations with suitable waterproofing.
- Large format porcelain and natural stone applications where stability is essential.
- Renovation projects requiring strong adhesion over existing substrates.


The right tile adhesive is crucial for the durability and appearance of any tiling project. Products fortified with cellulose ethers offer the ideal balance of workability, strength and long term performance. To learn more about how these solutions can enhance your next project, or to discuss specific requirements, please get in touch with us
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